Goal and purpose: To entertain and surprise participants and bystanders, with an escalating drama including unpredictable turns in unexpected shapes.
Description: An explorative online performance act and mudslinging, revolving around traditional swedish cream puffs (semlor).
Starting of as a reaction to a blog, an improvised, fake dispute grew, twisted and turned, into an unexpected video-finale.
Later, the narrative was taken to another meta-level, when the initial blog duel is perpetuated as automatic bots.
Today, the engagement has arrived in an attempt to cross cream puffs with social criticism.
Co-produced with Robin.